Fascinating stuff, thanks, Rachel  - I have forwarded the link to a 
colleague who  teaches medical students about paediatrics.

The same thing is happening in the UK - pathologising of normal 
infant behaviour, so a special formula can be sold to 'treat' it.

This takes the mantra 'a pill for every ill' to the baby nutrition 
market. In the UK mothers do not see the ads in the nursing, 
midwifery and doctor journals, but when they go to the baby clinic or 
to their GP (healthy babies don't see paediatricians in the UK, just 
the health visitor or GP) with an anxiety about the baby spitting up, 
or wanting to feed 'too often', or anything else on the normal baby 
spectrum,  lo and behold, the HCP has a formula to recommend (because 
the HCP has been marketed to).

These 'speciality formulas' are being recommended to breastfeeding 
mothers, too.

Heather Welford Neil
NCT bfc, tutor, UK

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