you can't 'see' how much a breastfed baby eats and they want to eat so often....therefore  because probably  it isn't 'enough'....and isn't it convenient that our 'milk' let's baby eat every 4 hours instead of  'all the time'.  If your breast milk was ' enough' then baby wouldn't need to eat so frequently.....and so on.  Forget the fact that babies and moms need to interact frequently.......formulas came on the scene when 'science' decreed that babies needed to be on schedules and stay in places (cribs, baby seats etc) and not interfere so much with adult lives.  Mothers' instincts didn't agree with this, but the "doctor said" and he's the "expert"....  LLLI  and others said  in the middle of all this, that this was the wrong way to treat babies (remember the cloth monkey and the wire monkey ?)  Looking back, isn't it amazing that a whole culture fell for this??? the power of widely available advertising, communication and greed, compared to pre advert, radio and easy printed communication. Some of our innovations and inventions didn't actually help us.  "not enough" is the world wide reason to reach for a bottle.....

My mom once told me that my brother (1937) was on the "official" 4 hour schedule and she would sit with bottle ready outside his room while they both cried until it was time for the bottle.  I was luckier on a 3 hour schedule (1941) and my sister was luckiest (1956) fed "on demand."  I guess I'm thankful the things have evolved, in spite of formula co advert and "babywise.  Pat in SNJ
 

On 03/31/16, heather wrote:

Julie asks if change was difficult when bottle feeding became the 
social norm, and if people were

> reluctant to give up their old breastfeeding ideas and behaviors? 
> I'm wondering because it seems to have been a very socially smooth 
>transition.


The transition to non-breastfeeding happened (among a zillion other 
reasons) because mothers had been made to feel 'psychologically safe' 
to use bottles (of milk, not usually formula in the UK until the 60s) 
by being told breastfeeding was *unsafe* in many ways. All the 
marketing around the transition was about 'when breastfeeding is not 
enough' .

When women breastfed as part of their culture, they had not made a 
choice to do so......they just did it! So this had to be undermined.

Heather Welford Neil, UK


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