Linda,
I love them too and was surpised that even with the change from risk to
benefit that the message is still there that not breastfeeding is risky.
That's pretty punchy. I'd love to see them used here in Aust.
I think the posters are clever and kinda wonder what the fuss is about after
all the times I've heard people describe their breast cupcakes for WBW. I
wonder if it's one of those things where not an eyelid would be batted if
say for eg there was a mountainous real icebreast at a get together for LCs
(eg ILCA conference) but the idea of exposing outsiders to something that
may be perceived as being threatening to them raises questions of
suitability?
Karleen Gribble
Australia

> Hi all, Coach Smith here again.
>
> Personally, I LOVE the posters, the TV spots and especially the two =
> radio
> spots. The country-western radio spot ends with "Y'all breastfeed now, =
> ya
> hear?"  YAHOO! What a great message! The ads are edgy, bold and
> in-your-face. This is a good thing, not a flaw. We're long past the
> warm-and-fuzzy approach, because nobody was listening. The final ads are
> what they are because the target audiences LOVE them.=20

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