Slightly heading off-topic, these two press releases show how companies approach marketing nutracuticals.  Because mothers are now educated that DHA is important (its added to infant formula, after all) this is opening up a new market for lifetime supplements.  Interesting reading for those that like to learn about marketing, and how a market is developed.
Janice Reynolds


ONC Launches a New MEG-3® DHA Food Ingredient
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=15158&zoneid=9

The Omega 3 Explosion
http://www.npicenter.com/anm/templates/newsNWTemp.aspx?articleid=15165&zoneid=20
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