I think we received our first installment of the Awareness Campaign today
in our Milwaukee paper.  To me it is very poor.  I want to talk to people
here who are just beginning to look at the health aspects of breastfeeding.
Maybe to someone it is a positive article about breastfeeding and will
persuade her to feed her baby.

  There was the story with a mother who breastfed her two children.  Then,
for "equal time" there is a story about another mother's choice to formula
feed.  There are pictures of four basic positions.  It is a long article
but a major point that was mentioned a couple of times was that breastfed
infants need to eat more often than formula-fed ones--"usually 8-10 times a
day.  And advantage of formula is that the eat less frequently.

The main spokesperson for those who choose to bottle feed is a neonatal
dietitian at a "Regional Medical Center"--one that specializes in high risk
and preemie births.  She assures us that formula feeding is not a
"disservice to your baby" and that formulas provide a nutritional,
complete, well-balanced product to help promote growth and development of
your child. She also said that parents shouldn't think that "breast is best
and bottle is worst."

Oh, there is a side bar that states the AAP recommends that infants begin
solid foods between 4 and 6 months.  Have I missed something here? There
was a nebulous reference to the rice cereal absurdity--something cryptic
about Type I diabetes and the introduction of cereals "before or after the
recommended time."

Isn't it wonderful that Milwaukee is participating in the National
Breastfeeding Awareness Campaign? This is promotion?!

Patricia Gima, IBCLC
Milwaukee, Wisconsin
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