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Lactation Information and Discussion

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Subject:
From:
Jack Newman <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 6 Aug 1997 07:52:36 -0500
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I have not read the Iowa study.  I presume you are referring to the one
about formula samples not affecting mother's breastfeeding decisions or
length of breastfeeding.  But anybody who believes that is blind to what
goes on in the world.  Does anyone really believe that the formula
companies would spend so much time and money trying to cut eachothers'
throats so that *their* formula sample gets to the new mother, just for
brand loyalty?  Give me a break.  We didn't believe the cigarette
companies.  Why believe the formula companies?  Their own market
research is so much better done than most medical studies!  They would
not do it if it didn't increase formula use.  Furthermore, the samples
and the literature are part of a grander strategy to keep our culture a
"bottle feeding culture".

Explain please why 12000 deliveries a year rules out being "Baby
Friendly".  It is attitude which rules it out.

Jack Newman, MD, FRCPC

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