Anyone catch the segment tonight on Dateline NBC about ADULT
formula (Ensure, Sustacal, Boost, etc).  It talked about how the
commercials indicate that it is a safe alternative to eating a
meal,  nutritiously complete.  Then they had a dietician say that
it was not a good idea to use the formulas this way.  She said that
they were designed to supplement a diet.  She also said they are
actually only needed by individuals with health problems (nice
connection!).  The companies (Ro--, M---d J-----n) wrote letters
saying that the formulas are marketed as supplements only.  NOT!!
The commercials do not even suggest this!  Then again, what can we
expect!!  These companies have been making $$$$$ off of "providing"
babies with sub-standard nutrition, now they are pursuing the same
in the adult market as well.  And they use the same sneaky
marketing techniques, too!!!
~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~
Jeffrey S. Fouche, RN, BSN
Assistant Director of Maternal/Child Services and Breastfeeding Educator
COLUMBIA Barrow Medical Center
http://members.gnn.com/jsfouche/breastfeeding.html   E_Mail: [log in to unmask]
Dad to Tanner 06-28-95    "Affordable healthcare begins with breastfeeding."