This hadn't even clicked in my mind as a violation (and I do social media work for a living). It certainly is, but I wonder if they realize? I'm not sure that reporting them, as Liz suggests, is the most productive step here. I think it's worthwhile to give them this info and see how they respond.  When so few bottle companies are willing to even try to be Code compliant, I think we ought to be as supportive of Evenflo's efforts as possible. 

Amy West, CLC

Sent from my iPad (so please be gentle if I've missed any typos ;)

On Mar 22, 2011, at 7:09 AM, Elizabeth Brooks <[log in to unmask]> wrote:

> Lara -- I would suggest you provide your very detailed information to the
> folks who monitor the WHO Code, compiling reports of violations for their
> tri-annual publications on the status of WHO Code implementation and this hadn't even clic
> support.  Send it to IBFAN or NABA.
> 
> WHO Code Article 11.4 says "NGOs, professional groups, institutions, and
> individuals concerned should have the responsibiiltiy of drawing
> the attention of mfgrs or distributors to activities which are incompatible
> with the principles and aims of this [WHO] Code."  Have you
> considered sending Evenflo/Ameda an inquiry through the company's "contact
> us" web page -- or send a tweet -- asking them
> if "they're not currently seeking direct contact with pregnant women and
> mothers of infants. They are actively advertising, promoting and normalising
> products within the scope of the Code in their marketing programme, despite
> their recent vocal commitment to the Code and claim that they had become
> compliant"?
> -- 
> Liz Brooks JD IBCLC FILCA
> Wyndmoor, PA, USA
> 
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