Names are powerful.  Name or brand recognition is an important aspect of
marketing.
Frankly, I think we should talk about infant formula like the people in
Harry
Potter books talk about Lord Voldemort.  They never name him.  They refer to
him as "you-know-who."  So we can call infant formula the "you-know-what."

While Jennifer's post was difficult to read, I found the difficulty more
with
the number 20's and = signs clitch that happens to some posts with the
digest
format (including my posts occassionally).  Valerie W. McClain, IBCLC

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