> From: "Valerie W. McClain, IBCLC" <[log in to unmask]>
>
> I am very curious about this study.  I still can't figure out how
> breastfeeding is a part of it.  I ran across a web site for the Naomi Berrie
> Diabetes Center in regard to this study.  Nothing about breastfeeding...but
> "formula will be suppled at no cost."  see
> http://nbdiabetes.org/research/studies11.html
>
> A Canadian web site discusses funding--Mead Johnson.
>
> "TRIGR (Trial to Reduce Insulin-Dependent Diabetes in the Genetically at
> Risk) is the largest clinical trial ever conducted in Canada and one of the
> largest pediatric trials in the world. Based out of the Robarts Research
> Institute in London, Ontario, this trial will determine if delaying dietary
> exposure to intact foreign food proteins can reduce the risk of developing
> Type 1 diabetes in children who are genetically predisposed to the disease.
> The total budget for this 10-year study will exceed $50 million of which the
> Canadian component includes $10 million from CIHR and a significant
> contribution from the Juvenile Diabetes Research Foundation. Other funders
> include the US National Institutes of Health and several European agencies.
> The Mead-Johnson Division of Bristol-Myers-Squibb, Evansville, Illinois
> supported the development of the TRIGR trial from its inception to the
> present trial, and supplies all formulas worldwide. The Hospital for Sick
> Children Foundation provided grants to support the national and international
> trial development."
>
> How will this study encourage breastfeeding?   Valerie W. McClain, IBCLC
>

I have been following this a little bit up in Canada. In Ottawa and Edmonton
the study's call for participants was publicized in the form of feature news
items on a child enrolled in the study. In both cases in news coverage
breastfeeding was promoted as the ideal, with supplement used only if
necessary. Studying messaging as a method of determining an organization's
communications objectives is what I do for a living... In my judgement, the
importance of breastfeeding is one of the messages the publicists are trying
to place.

-- Jodine

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