Ah, but here in the US the cigarette companies ARE doing federally
mandated antismoking commercials on tv.  My kids (unknowingly)
participated in focus groups for Philip Morris (they would not have
taken the money had they known) and they were shown several of the ads.
The ads that the teens in my children's groups thought were "dumbest"
were the ones that were chosen to be shown on tv.  I can't help
wondering if this was deliberate, if they are purposely showing the
least effective antismoking ads possible...

There is another set of antismoking ads put out by a campaign called
"The Truth", and they are hard hitting and pull no punches.  These are
absolutely effective ads.

It amazes me that it is legal for formula companies to run
"Breastfeeding Promotion" programs at all.  And remember that formula
companies tax-deduct every one of those carefully designed breastfeeding
"instruction" pamphlets as advertising.  So it is the US taxpayer who
really pays for them in reduced tax receipts from industry.
Catherine Watson Genna, BS, IBCLC   NYC

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