Amy,
here's some links that may help (about dealing with the media - not with the
content of what you should say about lactation)

this is probably the best - specific to radio:
There are a few tips here:
http://dawn.thot.net/advocacy_toolkit.html#7
Also try:
http://dawn.thot.net/media.html#airwaves


These are more about interviews in general:
http://www.calpsychlink.org/news/interviewtips/index.htm

http://gradschool.about.com/cs/mediainterviews/


I've done a few radio interviews, both taped and live.  I also was a guest
on a phone in show (and no one phoned in, so I got alot of airtime!).

I actually like live interviews better, they can't edit you and you can hog
the airtime - ie if you just keep talking and are making sense and are
interesting, they won't cut you off.

For the talk radio show, I roled played on the phone with Jodine Chase,
first, that helped alot.

You've probably heard this before, and *I* am slowly learning this the hard
way, but you need to carefully think of and memorize a few KEY messages, and
make sure you say them over and over.  Rambling will get you in trouble.  If
they are a little bit "sexy" or *outrageous*, even better, they will use
sound bites like that to promote the show, or maybe use them in the news
portion  or lead-ins to the show.  For example,  I once said "This (a milk
bank) is not a frill.  This is not optional.  This is what we need to be
giving our mothers and our children"  I had stated this strongly and with
passion, and this is what they used in the promos, and on the website news
item.  I hadn't really PLANNED for that to be my "sound bite", but it was
okay.

This was basically all that remained of a one hour telephone interview!

Good luck, and good work.
Janice Reynolds
Founder, Moms For Milk Breastfeeding Network

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