This strategy was extensively focus group tested by OWH and the ad firm
hired by the Ad Council in development of the current campaign, and
mothers reported it was not only entirely ineffective but some also
found it insulting to them, they said things like "of course they can bf
- they're all rich and have nannies",  "they can do anything they want
with all the money they have", "they have no idea what my life is like",
and "thanks for rubbing it in a rich movie star can do what I want to do
but can't."

Just food for thought - the idea of celebrity endorsements has come
around before and been extensively tested.

But keep churning out the ideas!!!



Katherine Shealy, MPH, IBCLC, RLC
Public Health Breastfeeding Specialist
Centers for Disease Control and Prevention
Atlanta, GA 


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