Regarding a breastmilk advertisement-
I was rounding in the local well baby nursery a few weeks ago and came across
some lovely expensive notepads distributed by a formula company. They were
multi-colored, fancy single sheets encased in a lucite box. There were 7
different sheets (each with a large space for a handwritten note), and each
page featured the name of the formula and emphasized a different letter in
the name of the formula, along with a "benefit" of that formula starting with
that letter. Not to give you the name of the formula, but as an example, the
first and last sheets said:

S- Soft stools, similar to those of breastfed babies

C- Clinical research involving over 1000 infants

I was appalled, and quickly removed these to the circular file. I also made
up and posted a sheet spelling breastfeeding, and relating as many benefits
as I could squeeze in. I actually enjoyed stealing the idea and doing some
breastfeeding promotion at the same time. If anyone needs a copy as a
response to similar nonsense, let me know.

Jennifer Cox, MD
enjoying the weather in Salt Lake City

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