I would like to put together a current snapshot of what the formula companies are offering to health care providers on hospital maternity units as well as to the hospitals themselves, such as continuing education programs, food, gifts, contests, goodies, etc. What are they doing on your unit? An example of this is Night Nurse Nation by Abbott www.nightnursenation.com. This targets night nurses with advertising for Similac formula disguised as information on feeding infants along with lifestyle tips, educational offerings, advertising their new bottle, etc. I will be happy to share the snapshot once it is written. Thanks for any help you can provide.


Marsha Walker, RN, IBCLC
Weston, MA






 

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