Sara  brought up the fact that Target's formula has a picture of an infant on
the label. This is indeed a violation of the Code. The National Alliance for
Breastfeeding Advocacy (NABA) is the IBFAN group in the US. Last summer,
along with 13 other countries we conducted a formal code monitoring project
here in the US. A look at the IBFAN publication, Breaking the
Rules/Stretching the Rules details the international results. I have asked a
number of times for Lactnetters to send me Code violations in the US, as NABA
is the entity that collects and catalogs them. Well, a good portion of them
appear in our new country report. Some of you will recognize the results of
your taking the time to send them on. I wish to extend my thanks to those who
have and will be the eyes of breastfeeding protection in the US.

NABA will be releasing the US country report on the results of the Code
monitoring in the US as well as a look at violations prior to and since the
formal monitoring period. The report also discusses other marketing practices
that are known to be detrimental to breastfeeding. You can contact me to
order the publication. It is a 104 page, full color, fully referenced
exposure of the extent of Code violations in the US.

NABA will be conducting a Code training session to train people who are
either interested in just knowing more about the Code and/or would like to be
part of the formal Code monitoring network being established by NABA in the
US. Code training is scheduled for May 9-11, 2002 at La Leche League
headquarters in Schaumburg, Illinois (Chicago). I will have more details
later on.

Breast pumps are not covered in the scope of the Code. Breast pump packaging
would violate the Code for example, if it contained a picture of bottles and
artificial nipples. Just advertising that breast pumps are on sale does not
violate the Code.

Marsha Walker, RN, IBCLC
Weston, MA

             ***********************************************
The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html