Medela, in a letter to NABA, reported by Marsha:
 
<<How will our Breastmilk Feeding Bottles packaging be  impacted?  
Breastmilk Feeding Bottles and Sets (all sizes) will have  the words 
"complements breastfeeding" removed from the call-out on the  package.  The 
visuals on this packaging will not  change.>>
 
As I recall, the  marketing of baby feeding BOTTLES comes under the Code, 
whether or not there is  a nipple attached to it.  Call 'em "breastmilk" 
feeding bottles, call them  "juice" bottles, call them "bottles in which you can 
store your leftover  spaghetti".  They are still baby feeding bottles.  And 
I think this  breaches the code.  
 
That said, what  they ARE doing might be the first time in many years that 
Medela has bothered to  listen to anyone besides the corporate heads.  Too 
bad they only listened  to part of what was said, not all of it.
 
But -- it's a  step.  
 
Jan Barger, RN, MA, IBCLC, FILCA
Lactation  Education Consultants
_www.lactationeducation.com_ (http://www.lactationeducation.com/)  

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