Subj: Several Stations, Including ABC, NBC, CBS, and Fox...
Date: 3/20/00 12:22:42 PM Eastern Standard Time
From: AOL News
BCC: DiaMichels
Several Stations, Including ABC, NBC, CBS, and Fox Affiliates, Ban
Advertisement Featuring Woman Pumping Breast Milk
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 20, 2000--
WHAT: Epinions.com, the Web site where people post honest reviews on
more than 100,000 products and services, launched a television
advertising campaign on Monday, March 13, 2000 in major
metropolitan markets.
One of the ads features a woman using a portable breast pump
in her living room, while she reviews the product.
Several affiliate stations in these markets have either
declined to run the ad because it did not meet individual
station's standards, or pulled the ad based on viewer
feedback.
The following stations declined to run the advertisements
based on their standards: KIRO-TV (CBS) in Seattle; KGO-TV
(ABC) in San Francisco.
The following affiliate stations pulled the ad due to viewer
response:
-- WNYW-TV (FOX) in New York City
-- WNBC-TV (NBC) in New York City
-- KOMO-TV (ABC) in Seattle
-- WCVB-TV (ABC) in Boston
-- WHDH-TV (NBC) in Boston
-- KVUE-TV (ABC) in Austin
-- Time Warner Cable in Austin
-- UPN and WB Cable in Austin
VIEW THE AD AT: www.epinions.com/tvad-Breast-Pump
Epinions.com "Our ads show real people giving their opinions about
QUOTE: things they like and dislike. The ad campaign is
simply an extension of our site," said Mike Speiser,
co-founder of Epinions.com. "All people in the
Epinions.com ad campaign are real reviewers on the
site -- they are not actors. The spot featuring a woman
using a breast pump shows no body parts nor does it
contain profanity or violence. We find it unfortunate
that these stations decided to censor this ad. We
support the consumer's right to hear honest content
from real people."
LA LECHE "Our society needs to change how it looks at nursing
LEAGUE women. The breast was made to feed a nursing baby, not
QUOTE: to sell beer or other products as is often the case with
advertising,"said Kim Cavaliero, public relations
director for La Leche League International. "We believe
people shouldn't have a problem seeing a woman
breastfeeding her baby or using a breast pump to pump
milk for her child. In fact the American Academy of
Pediatrics recommends that all babies be breast fed
exclusively for the first six months of life and that
breastfeeding be continued through the first year or
until the baby weans itself naturally."
La Leche League International provides breastfeeding
information, support, and education to mothers who want
to breastfeed their babies.
CONTACT:
Alexander Ogilvy Public Relations
Ashley Hughes, 415/923-1660 ext. 136
or
Heather Buys, 415/923-1660 ext. 122
or
Epinions.com
Lauren Meller, 650/551-6608
Cell - 415/637-7075
or
La Leche League International
Kim Cavaliero, 847/519-7730 x 233
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