From what I've read here, we've been given a gift - the NPR report helps to
underline the strategy of the formula companies. That's a gift as it helps
us refine our own strategies.

Now that the story's out, they have adopted the strategy of shifting the
battleground - it's now about the integrity of the science, or effectiveness
of "negative" messaging in public health campaigns.

They've moved it away from the real issues:

1) how the formula companies have co-opted US pediatricians in their quest
for market share

and

2) that women are not properly informed of the health risks of not
breastfeeding

If we want these messages to appear in news coverage, we have to keep
raising them over and over again. Churchill said it nicely:

"If you have an important point to make, don't try to be subtle or clever.
Use a pile driver. Hit the point once. Then come back and hit it again. Then
hit it a third time--a tremendous whack."

-- Jodine
Just dipping briefly into Lactnet - the smell of turkey bones boiling on the
stove beckons...

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