I have a brochure from Mead Johnson directed at doctors (not the general
public).  It is a beautiful, multi-page, full-color advertisement for all of
their different formulas.  The cover shows a beautiful and happy mother-baby
pair with the title "Your resource for mother satisfaction."  It was
produced in 6/95, so this isn't a "new" formula, though perhaps newly being
marketed direct to consumers?

The Lactofree page on the left side says:

"Lactofree gives mothers the satisfaction of a milk-based formula, without
feeding problems associated with lactose.

*Provides milk protein -- the preferred protein source (footnote to
"Pediatrician survey" on file, Mead Johnson Nutritionals

*Avoids or resolves common feeding problems when due to lactose sensitivity:
diarrhea, fussiness/crying, gas

*Excellent everyday nutrition for the first full year and beyond

*Priced comparable to other milk-based formulas in most areas

*A member of The Enfamil Family of Formulas, a unique resource for a range
of tolerance needs

*The lactose-free formula that resolves common feeding problems when due to
lactose sensitivity, for happy babies and satisfied moms

Down below is a chart comparing Enfamil iron-fortified Lactofree with
ProSobee and Nutramigen.  Lactofree is described as milk-based, lactose-free
(no milk sugar), designed for babies with common feeding problems (such as
fussiness, gas, diarrhea) when due to lactose sensitivity

There is a footnote on the title of the table that says "If breastfeeding is
not chosen or a supplement is needed.  Consult your baby's doctor before
making any feeding changes."

The facing page is a full-color photo of an African-American mom and little
boy, and says "Feeding time is no longer fussy time for Ethan."

Throughout this glossy brochure, Mean Johnson is very careful not to make
any claims about infant health.

Katherine A. Dettwyler, Ph.D.
Associate Professor of Anthropology and Nutrition
Texas A&M University