>Many of you may be familiar with Mike Brady's Baby Milk Action blog. 
>I would like to draw you attention to a recent entry in which Morgan 
>Gallagher gave an insightful analysis of some infant formula 
>marketing. Fabulous work Morgan!
>http://boycottnestle.blogspot.com/2007/09/wyeth-sma-uk-tv.html
>
>Karleen Gribble
>Australia


Excellent stuff!

Ad agencies and multi-national companies spend *millions* on getting 
the feel, content, look and message of a consumer product just right, 
and they appeal to parts of the human psyche  we barely recognise.

But they sometimes get it very wrong, as just occasionally,  human 
behaviour refuses to be manipulated into doing Big Business's will. 
Sometimes, an ad like this is not as subtle as the makers like to 
think it is.  People see through it - not with the spirit and clarity 
of Morgan's analysis, perhaps, but enough to make them say, 'did you 
see that ad for SMA the other night?'  and to make gagging gestures 
in disgust, and others might just about think it to themselves.

Maybe it will backfire on them.  I would love to see the figures.

Heather Welford Neil
NCT bfc, tutor, UK

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