Two things:
In response to bottlefeeding parents "knowing how much the baby's taken". Our
home visit nurses found that this is not exactly true. When asked, "How much
is your baby taking?" They usually reply, "I don't know exactly."...because
they truly don't depend on the amount, they feed the baby till he's full per
body language cues. If he takes his usual amount and still "acts" hungry, they
feed him some more. So, it seems to boil down to a myth or misperception or
excuse. I'm guessing only formula-feeding parents of babies in special
situations need to and do watch "how much" goes in.

The Linn County Breastfeeding Task Force has included a billboard in our World
Breastfeeding Week activities for about the past six years. The advertiser has
consistently given us a good rate ($250) and either the hospital or WIC has
allotted financial support for it. Our first billboards consisted of a
mother/baby graphic and our WWBW theme message. Later, we sponsored an art
contest and used the winners art as the graphic. It has been difficult to
measure the impact, but people do look at billboards. Another very economical
and lengthy exposure to our message was ads on every city bus. Last time we
checked they were still there...about three years after initiation!