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Lactation Information and Discussion <[log in to unmask]>
Date:
Fri, 19 Feb 1999 19:54:27 GMT
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Well, ain't that interesting?  There have been two mentions of an ad for this
face cream:  ""You're never too old for your formula," says the latest Clinique
ad."

Whereas, when I saw it on a large cardboard sign in a department store (that
teat is really in-your-face) and bought a copy of Feb "SHE" magazine to get a
copy to keep for my file of horrors, the UK text (written on the side of the jar
of cream which has the teat on top) is:  "Clinique turnaround cream reveals
newer skin".  In tiny letters along the side of the page to the centre of the
mag it says "Reveals newer, more baby-like skin."

Now, we know they paid some ad experts a lot of money for these slogans.  What
does the difference tell us about the respective US/UK cultures?  Answers on a
postcard please.....

Magda Sachs
Breastfeeding supporter
Breastfeeding Network, UK

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