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Subject:
From:
Karleen Gribble <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sat, 19 Mar 2011 16:24:23 +1100
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Perhaps it might be worth suggesting that the FDA include a question about
perceived risks associated with use of infant formula?? Maybe they might
even consider having warnings on labels if it is shown that most people
considered that there are no risks.
Karleen Gribble
Australia

-----Original Message-----
From: Lactation Information and Discussion
[mailto:[log in to unmask]] On Behalf Of Pat Young
Sent: Friday, 18 March 2011 11:06 PM
To: [log in to unmask]
Subject: Breastfeeding Education: advocacy alert on formula labeling

For US readers
           FEEDBACK | QUESTIONS  
                  advocacy alert on formula labeling       
                        
                        View Profile 
                        Add Contact 
                        Blog This  
                        Advocacy Alert: FDA Requests Comments on Infant
Formula Labels 

                        The Food and Drug Administration (FDA) is asking for
comment by May 2 on an experimental study it wishes to conduct to collect
consumer information on structure/function claims used on infant formula
labels. "An example of the type of statements that are of interest is:
"Supports brain and eye development?," FDA says in its March 3 Federal
Register notice. "The purpose of the study is to assess women's
understanding of and response to various state-ments on infant formula
labels. The study results will be used to help the agency to under-stand the
role that certain types of statements on infant formula labels have in
influencing for-mula choice." The data will be collected over the Internet
from a sample of 5,000 adult women selected from an online consumer panel.
The study will focus on purchase choice, perceived similarity of the formula
to breast milk, and perceived likelihood that the formula has certain health
benefits. 

                        Many clinicians have heard mothers voice comments
that indicate confusion over infant for-mula claims which equate infant
formula with human milk. It would be important that the FDA receive your
input on such comments. 

                        The notice in the Federal Register details how the
study will be conducted, how to re-spond, and can be found
athttp://edocket.access.gpo.gov/2011/2011-4740.htm. 
                       
                   
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