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Subject:
Re: Public Health messages - great TV ads
From:
Karleen Gribble <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 20 Dec 2007 09:15:24 +1100
Content-Type:
text/plain
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Janice,
This is *just* the sort of thing we need. Thanks so much for posting the 
links.
Karleen Gribble
Australia

----- Original Message ----- 
From: "Janice Reynolds" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Thursday, December 20, 2007 3:05 AM
Subject: Public Health messages - great TV ads


>I haven't been following all of this thread, but wanted to share my
> favourite example of how I think breastfeeding messages should target the
> general public.
>
> Take a look at these TV ads for Fetal Alcohol Syndrome, from my province 
> of
> Saskatchewan:
>
> http://www.preventioninstitute.sk.ca/siteimages/FASD_Community_Responsibilit
> y.mov
>
> http://www.preventioninstitute.sk.ca/siteimages/FASD_Male_Responsibility.mov
>
> Instead of targeting the mom - they put all emphasis on how those people
> around her can help.  Drinking is a social activity, with social pressures
> to participate.
>
> Likewise breastfeeding is a very social activity, and social pressure
> impacts on success.
>
> Just think how easy it would be to do a commercial like this, and how it
> could change the whole dialogue around breastfeeding in North America!
>
> Janice Reynolds
> Saskatchewan, Canada
>
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