In a message dated 7/6/2003 9:45:54 AM Pacific Daylight Time,
[log in to unmask] writes:


> a terrific advertising
> campaign for the promotion of breastfeeding (which I believe the US
> Government
> ought to sponsor--a dream but one can hope).
>

Their is a HUGE government PSA campaign in the works through the Ad Council.
Won't be out for WBW, but should be out by October.  Go to:
http://www.breastfeedingtaskforla.org/
and scroll down the middle to "National Breastfeeding Awareness Campaign"

The important point about this campaign through the Office of Women's Health
(same group that put out the Surgeon General's "HHS Blueprint for Action on
Breastfeeding") is that they are focusing on the risks of NOT breastfeeding (not
the benefits of breastfeeding)!

Nancy E. Wight MD, FAAP, IBCLC
Neonatologist, Children's Hospital, and Sharp Mary Birch Hospital for Women
Medical Director, Lactation Services, Sharp HealthCare
San Diego, CA, USA
Email: [log in to unmask]

             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html