From the job opening for an AIM marketer posted by Winnie a couple  
of weeks ago:

"Meet assigned performance objectives. Compile database that includes  
prioritization of doctors and hospitals, office visits, infant  
formula sample distribution and key activities. Develop effective  
selling skills and knowledge about  infant nutrition products.  
Provide value-added services and develop relationships with pediatric  
office/birthing & pediatric hospitals that will lead to  formula  
recommendations."

Booklets such as the NRP training book clearly fall under "value- 
added services" and help to "develop relationships with pediatric  
office/birthing & pediatric hospitals that will lead to  formula  
recommendations". I am pretty sure we have it here in their own words  
just how valuable these tools are to them.

There is no way on earth that these CD's would be produced by an AIM  
company if there was no benefit to them. As an example of how this  
works--I have purchased 5 cars from the same dealership (all the same  
brand) over the past 15 years, including one for my son, which has  
now increased the likelihood that he will stay with this brand. When  
my car needs a repair, I  know I will be at the top of the list and  
will get "value-added" service like a free or discounted rental car,  
free "perks" like fluids filled and the mechanics will "be very good  
to me". I have even had my warranty "stretched" to cover a very major  
expense. The thing is, we are both (them and I) very clear on the  
relationship. I know that somewhere along the line I or other  
customers are paying for these things. I am willing to do this b/c  
the service has value for me and my good-will has  a lot of value for  
them. I also love the cars I have bought from them--I have had been  
buying this brand for 25 years and I am very certain that I am more  
inclined to buy another b/c the service is so good--the cars have run  
into the ground and I have enough hassles in other areas of my life  
that I am willing not to have them here. Hence, my motivation to even  
look elsewhere does not exist, so long as their next model available  
to me is a hybrid. I would even be willing to wait for it to come on  
the market rather than purchase a hybrid elsewhere. That is how  
marketing works. And I am so okay with it, b/c there is no third  
party injury caused by my loyalty to this dealership.

I find the argument that one a "professional" , so is immune to  
marketing to be ridiculous. No one is immune to marketing. So, what  
occurs to me is that we need to revisit this issue as it is reflected  
in the Code. The Code is not current with the tactics being used  
today and needs to be.

Jennifer Tow, IBCLC, CT, USA
http://healinghumanpotential.blogspot.com/

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