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Lactation Information and Discussion

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Subject:
From:
Susan Johnson <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Mon, 11 Mar 2013 21:25:49 -0700
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Judy writes:
"I think I remember also that formula companies ( which  are very 

smart, again) learned that mom's who wanted a breastfeeding  relationship, 
but switch to formula for whatever reason, end up buying more of  it over 
time. They  tend not to start solids or juices, etc as early so the  baby who 
now isn't breastfeeding, is consuming more formula over time than a  baby who 
is formula fed from birth. Does anyone remember this info? ANyway, if  that 
is true, then promoting breastfeeding literature and mentioning a formula  
company name can pay off big time."

Yes, absolutely, and I remember how shocked I was when I first heard this -- in part because it struck me as true.  Breastfeeding moms are always the target of AIM promotions, down to the smallest detail.

Susan Johnson MFA, IBCLC
Salt Lake City, Utah USA

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