I feel that we need to take the context of the message not the bearer of the message and understand that everyone makes mistakes. 
 
To be 100 % of the time on the right side is difficult at best.  I worked for 5 years to get our hospital certified as a Baby - Friendly institution.  After a lot of hard work we became the 13th hospital in the USA to be certified.  So I know that a lot goes into the process.  But I do find that every day that I work I must be on my guard that the ABM representatives not invade my territory with their many "gifts"  Just when I feel everything is going as planned something sneaks into our environment then I have to do re-education all over again.  
Dr. Sears son ( who acknowledges that he designed the site)  is working hard to help get the message out.  Our help as vigilant lactation counselors can only assist in making it better.
Remember the only perfect man was crucified over 2001 years ago.

Janet Tolley RNC, B.S.N., IBCLC
St. John' s Hospital
Springfield, IL

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