I was just on the company website, where it states that the company is
expanding into the US http://www.agropur.com/en/products/natrel/ 

I don't see any small print on the television ads as there usually is when
artificial substitutes for human milk are advertised (and that's a whole
other subject!), probably because of the advanced age of the target group
(12 months+).  

We really need a Sarcastica font.

Ingrid


-----Original Message-----
From: Lactation Information and Discussion
[mailto:[log in to unmask]] On Behalf Of Liz Dedman
Sent: Thursday, February 16, 2012 8:34 AM
To: [log in to unmask]
Subject: Re: the milk before 'grown-up' milk (Canada)

My first thought is, what a great marketing scheme. Normally formula
fed babies are switched to whole milk at a year. People who fall for
this will buy formula an additional year. This age group can be very
picky eaters, leading to insecure moms, cue the formula vultures to
prey on the vulnerable.
Brilliant! (sarcasm intended) but other formula companies have been
doing it for years...
Liz

Sent from my iPhone

On Feb 16, 2012, at 11:27 AM, Ingrid <[log in to unmask]> wrote:

> There are so many things wrong with this I can't even begin to list them -
> yet another artificial substitute for human milk (WHO Code, anyone?) - but
> I'm hoping someone else will.
>
>
>
> Actually, I'm hoping several someone elses will, and that they will then
> send their lists and letters to the company, to the federal government, or
> anyone else they can think of.
>
> Agropur Division Natrel Introduces the Latest Addition to the Natrel
Family
> - Baboo: The Step Before Grown-Up Milk
>
> Natrel innovates with the first Canadian dairy product specially designed
to
> complement the balanced diet of toddlers aged 12-24 months.
>
>
>
>
http://www.newswire.ca/en/story/916279/agropur-division-natrel-introduces-th
> e-latest-addition-to-the-natrel-family-baboo-the-step-before-grown-up-milk
>
>
>
> Ingrid
>
>
>
> La Leche League Canada Leader
>
> International Board Certified Lactation Consultant
>
>
>
>
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