I need to clarify.  I don't think that Nestle is using the term "cradle to
grave" for its marketing strategy - I believe a critic used that to describe
it.

I believe they would be thinking about it more in terms of "lifelong brand
loyalty", and having products available for all stages of life - ie infant
formula, follow-up formula and cereals, diet supplements protein/vitamin
shakes, energy bars and meal replacement bars and shakes.

Janice Reynolds

> "Nestle cradle to grave"

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