The problem with the "free" ad is that the mroe educated women already know 
to BF and statistically do, however it is our poorer mothers, those who get 
formula for free from WIC and other programs that we need to convince as 
well. We can use the free message to some, but there need to be other ways 
to convice them and speaking the truth about the hazards of formula and not 
sugar coating it is a start. the ad campaign that the US had was great, but 
stopped short so not to "offend" moms who did not BF. I agree we have to be 
tactful, but we are against multi-million dollar copanies here who use 
every ploy known to man to sell their product.

Emily Lindsey, CLE

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