We have certainly discussed names for  " formula "  before.
Formula suggests something scientific and  'probably better
than anything moms can make '  and moms STILL believe that !

Always thought ABM was a stupid name There is nothing 'artificial' about
it ;  it is real milk from real cows.
I still think we should call it what it is  'Modified Cows Milk' or
Modified Soy Milk. Many moms still don't know it comes from cows
or soybeans.

If the Academy of Breastfeeding Medicine is using ABM then
I think we should use  MCM  ( modified cows milk )  or  MSM
( modified soy milk )  I agree with Annelies, lets call it what it is.

Ruth Bacon  IBCLC