I have seen the Similac video about the mommy wars posted over and over. I agree with the comments on here that it is a slick piece of marketing. The truly troubling part of it is if you follow the link that they give to offer more support. It takes you to this page:
 https://similac.com/?utm_source=google&utm_medium=cpc&utm_term=similac&utm_content=similac_broad&utm_campaign=brand_brand%20recognition_broad

Which is a full on blitz on formula feeding, free coupons and advice on why some women can't breastfeed. There are huge formula ads on the breastfeeding page.
Bonnie Hutchens, PCC Lactation Consultant Student Projected date of graduation March 14, 2015 (!)

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