I understand that because your store sells formula, you have as your supreme
interest the successful marketing of that product. However, I would suggest
that you drop the ostensibly concerned tone in your ads to better represent
your true intent.  Formula feeding's "advantages" are to companies like you,
who make millions of dollar each year promoting the use of a product that is
known to cause lower IQs and higher rates of disease and illness in babies and
higher cancer rates in moms. The World Health Organization, in fact, estimates
that 1.5 million babies die EACH YEAR from not receiving the breastmilk they
deserve.  Some advantage.  If you must sell formula (and I am sure your bottom
line dictates such a continuing mercenary effort) at least skip the
patronizing ad campaigns which purport to have anyone's best interest in mind
but your own.  Every Christmas present I have bought so far at your store is
being returned, today ($213 worth, by my receipts), and almost everyone I know
who is truly concerned about maternal-child well-being is doing the same.  The
only guide your corporation uses for questions of ethics is economic, rather
than moral;  therefore, the sound of my money being spent elsewhere, from now
on, is the only voice you might possibly respond to.


Joy Berry-Parks LLLL, Arkansas
Anthropology Apprentice/Relentless Breastfeeding Zealot
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Life is an offensive, directed against the
repetitious mechanism of the universe.
Alfred North Whitehead, Adventures of Ideas
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