> I agree with Debbie McCallister that instead of LLLi removing their
> banner from the Ask Dr. Sears site, they should ask for equal time and
> have three times as many *hits* or the equal of how many different ABM
> banners come up on Dr. Sears site.  Removing it just makes the formula
> point more
> forceful.  As a competitor in a retail field, I find that bowing out
> isn't the answer, more agressive advertising is.
>

First, I don't think of LLLI as a "competitor in a retail field" in the
traditional sense. Secondly, it's not a matter of "bowing out" as it is
their corporate policy. It's my understanding that LLLI cannot be affiliated
in any way with organizations which are affiliated with ABM manufacturers.

I don't think the reason behind their removal of the banner ad was to make a
point, but simply to adhere with their corporate policy on ABM advertising.
The fact that their swift action *did* make a loud point is just icing on
the cake, IMO.

Kerry Luskey
LLLL, Mpls.

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