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Subject:
From:
Karleen Gribble <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 17 Mar 2011 10:47:02 +1100
Content-Type:
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From memory I think it is Ron Barr who developed the Purple program. He has
carried out a decent amount of research on infant carrying and crying...
Karleen Gribble
Australia

-----Original Message-----
From: Lactation Information and Discussion
[mailto:[log in to unmask]] On Behalf Of Nina Berry
Sent: Thursday, 17 March 2011 10:41 AM
To: [log in to unmask]
Subject: Re: Crying

Hi Teresa
It would be useful to have some primary sources (references) and perhaps the
name of the doctor who developed the campaign.  I would also be interested
to know if anyone has evaluated the campaign to determine whether it has
been effective (in terms of prevalence of shaken baby or other forms of
abuse) and whether it has been focus tested to determine whether the target
audience understands the intent of the materials ... or whether it is
somewhat 'lost in translation'.
Nina Berry
Australia
On 17/03/2011, at 8:21 AM, Teresa Pitman wrote:

> Quoting Felicia Henry:
> I think the confusion is the term purple.  

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