So true, manufacturers go directly to the buying public. Whenever I google for anything breastfeeding related I get at least 1, but more often more payed google ads from AIM producers, the links mostly navigate to such baby clubs and the like.
But in the Netherlands HCPs are approached directly as well, most in the well-baby clinics and the home-maternity care organisations
Warmly,
Gonneke, IBCLC, retired LLLL, MOM in rainy southern Netherlands
--- On Wed, 3/25/09, heather <[log in to unmask]> wrote:
From: heather <[log in to unmask]>
Subject: Re: [LACTNET] formula advertising in hospitals
To: [log in to unmask]
Date: Wednesday, March 25, 2009, 11:31 AM
In the UK, our law is here:
http://www.opsi.gov.uk/si/si1995/Uksi_19950077_en_1.htm
Displays are illegal, and I haven't seen any ads for infant formula, follow on (for which ads are not illegal), weaning foods, in hospitals for about 20 years. In fact I can remember seeing an ad for weaning foods about as long ago as that and a big fuss was created and it was removed. Up to about 20 years ago it was not uncommon for ads for formula to appear in hospital's own, branded pregnancy and baby guides, but this stopped - the climate is such that it really would not happen now.
We have never had gift bags with formula samples in them, at least not within my memory of the health service.
In the last 10 years or so, branded leaflets from manufacturers on topics unrelated to feeding have become less and less common in clinics. The manufacturers target mothers directly now, with 'baby clubs' of various kinds.
Heather Welford Neil
NCT bfc, tutor, UK
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