Thought that some here might like to know that the Australian Breastfeeding Association has decided that they cannot continue to promote Medela via sponsorship arrangements. 

"It is with regret that the Board of Directors of the Australian 
Breastfeeding Association inform their members that ABA acknowledges 
Medela's statements, publicly and also in private meetings with 
Association representatives, that it has, and also intends in the future 
to breach the World Health Organization International Code of Marketing 
of Breastmilk Substitutes by advertising and selling feeding teats 
directly to the public. As a result of this, and in keeping with ABA's sponsorship and 
endorsement policy, Medela has breached the terms of our agreement and 
we have no alternative but to take steps to end our endorsement 
agreements with Medela. We have placed this matter in the hands of our 
lawyers."

I am personally very glad that this decision has been made. I believe that it will strengthen ABA as an organisation and encourage the protection of breastfeeding from the nefarious activities of companies that breach the International Code. 

Karleen Gribble
Australia

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