Anne Merewood wrote:

" This piece is typical of sloppy, irresponsible journalism, which
sought to  do a short so-called balanced piece without researching the
story. The journalist takes at face value and uses as fact all the
quotes from the so-called experts, and uses loaded, judgemental phrases
such as "suggests", "believes" "concedes" "claims" "insists" and
"acknowledges" (instead of "says") to bias the article. "

Exactly! Also, the title of the transcript is "Controversy over new
breast-feeding ads"  and as you read it becomes clear that the
controversy they are reporting on is NOT that the ABM company interests
have weakened (and derailed) the campaign, but rather that these ads
are over the top, negative guilt inducing and contain bogus "claims".

Not only is the journalist reporting both sides as if they are of equal
weight and on an even playing field, but the intent seems to be to
"out" the ad campaign for its (perceived) faults rather than outing the
unethical activities going on.

Michelle DePesa

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