TIME Magazine - Philippines Kicks Off Global Mass Breastfeeding 
http://www.time.com/time/world/article/0,8599,1927465,00.html

Philippine Star featured this News Release today:  

News Release
The Breastfeeding Clinic
+639198395555 (632) 7014429-20)
 
Synchronized Breastfeeding Worldwide
Goes to an Evacuation Center
 
Six
Filipino mothers and three mothers of different nationalities breastfed
simultaneously in the Philippine’s Central Site of Synchronized
Breastfeeding Worldwide in an evacuation center amidst the devastation
wrought by typhoon Ketsana Philippine Code: Ondoy to lead 17 other
countries in other parts of the world.

Elvira L. Henares-Esguerra, Children for Breastfeeding said they pushed through with the event despite another brewing super typhoon because
of the importance of breastfeeding especially in the current state of
calamity. “We want people to know that formula milk is not sterile. We
need to emphasize the hierarchy of priority values with respect to
infant and young child feeding.with the first priority being
breastfeeding by the child’s own mother, then expressed breastmilk from
the child’s own mother, the next is wet-nursing or shared nursing by a
person other than the child’s mother. The fourth priority being
expressed breastmilk from a person other than the child’s mother and
fifth priority being stored breastmilk from a human milk bank.
Non-human milk prepared in accordance with applicable codex
alimentarius standards is a poor sixth as the last resort."

Dr. Susann Roth, a public health specialist and 2009 Breastfeeding Queen of the Philippines mobilized
members of Mothers and Darlings: Gladys Morales-Guevarra, and Nancy
Bailet. She said that they wanted to help those mothers who are
stressed and are having difficulty in breastfeeding by breastfeeding
the babies themselves.

Nona
D. Andaya-Castillo, Nurturers of the Earth and Henares-Esguerra also
provided psycho-social assistance to children in the evacuation center
by teaching them songs on breastfeeding using popular tunes. “These
children need to play and get a break from the anxieties of being
evacuees. At the same time, we have educated them how to appreciate and
support pregnant and breastfeeding mothers. They also learned the
hazards of formula-feeding through the songs,” she explained.

The
groups distributed brown rice, beans, nuts and sesame seeds, root
crops, dried fish and fruits to evacuees citing the importance of
providing fresh local, nutrient-dense foods that have less chances of
being contaminated.

The
inspiration to stage Synchronized Breastfeeding Worldwide was conceived
by Henares-Esguerra and Andaya-Castillo to educate mothers en masse on
the benefits of breastfeeding. They also saw the need to create public
pressure against milk companies and US officials’ move to suppress
advocates and the Philippine health officials, the IBCLCs organized two
simultaneous breastfeeding events (in single and multiple sites) in
their country that created national and international impact and won
two Guinness World Records.

The challenge to hold the global event spanning countries with different time zones evolved
into the idea of synchronized breastfeeding by gathering the most
number of mother-baby pairs to breastfeed at exactly the same LOCAL
TIME in their Time Zone.  Similar to the celebration of New Year, every
hour in succession for a 24-hour period, countries in one time zone will breastfeed simultaneously.

The
first global event spearheaded by Henares-Esguerra’s organization,
Children for Breastfeeding Inc Philippines, in partnership with the World Alliance for Breastfeeding Action (WABA) took place on 8 August 2007 to
cap the celebration of World Breastfeeding Week. It mobilized 10,103
mother-child pairs converged in 325 sites in 16 countries with 9,826
pairs successfully latched at exactly 10:00 a.m. at their own local time.

The Breastfeeding Clinic:Your Partner from Pregnancy to ParentingA joint Project of Children for Breastfeeding, Inc. and Nurturers of the Earth Philippines
Managed by International Board Certified Lactation Consultants:
Nona D. Andaya-Castillo, IBCLC
Elvira L. Henares-Esguerra, MD, FPDS, RPh, IBCLC
PLDT Wireless Landline: (632)7014429-30      Mobile: 63-919-839-5555
www.breastfeedingphilippines.com
www.breastfeedingclinic.multiply.com


      New Email addresses available on Yahoo!
Get the Email name you've always wanted on the new @ymail and @rocketmail. 
Hurry before someone else does!
http://mail.promotions.yahoo.com/newdomains/ph/

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome