http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)60661-9/fulltext#article_upsell 
<http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2809%2960661-9/fulltext#article_upsell>

I hope this link takes you to the login page, as I can't seem to get it 
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Wonderful article, available free on free registration, at The Lancet.

"A fundamental question must be asked: why was formula milk being so 
widely used, and breastfeeding avoided, for young infants in China and 
some other southeast Asian countries? Although breastmilk is well known 
to be economically and physiologically crucial to child survival,2 
<#bib2> voracious global marketing by the formula-milk industry over the 
past 60 years has methodically dislodged breastfeeding as a viable and 
desirable strategy for infant feeding. The pro-industry lobby has 
decried breastfeeding advocacy because it is “scaring expectant mothers 
into breastfeeding”, resulting in the dilution of a national 
breastfeeding promotion campaign in the USA.3 <#bib3>
Progress towards fulfilment of the UN's MDGs by 2015 requires that all 
sectors of society have a focused vision to improve child survival.4 
<#bib4> The time has come to confront the obvious dangers of infant 
malnutrition and mortality associated with formula feeding, and to call 
for escalation in the promotion and support of breastfeeding for most 
women. This aim entails an approach that acknowledges and respects 
individual contexts and choices, is mindful of women's social and 
economic predicaments, offers adequate support and information for all 
decisions regarding infant feeding, and engages governments to make 
policies and implement programmes that ease the burdens on women as 
primary custodians of infant nutrition."


"Second, to counter the private sector's marketing techniques that lead 
to replacement of breastfeeding with formula, an unequivocal message 
that “artificial is inferior” should not be buckled by corporate 
interference and commercial interests that are thinly veiled by 
ostensibly ethical concerns. This response should entail properly 
funded, focused, innovative mass-media marketing of breastfeeding 
science and practice, on a scale that can match the hegemonic creativity 
of people who market formula milks. An example of this strategy is that 
in Brazil, where the health ministry has led a profoundly successful 
advertising mission for breastfeeding for the past 26 years.14 <#bib14>"


Morgan Gallagher
<http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2809%2960661-9/fulltext#article_upsell> 

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