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Subject:
From:
Julius Edlavitch MD <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Fri, 18 Jun 1999 20:33:23 -0500
Content-Type:
text/plain
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DI D YOU ALL SEE THIS?

>X-From_: [log in to unmask] Fri Jun 18 10:33 CDT 1999
>X-Sender: [log in to unmask]
>X-Mailer: Windows Eudora Pro Version 3.0 (32)
>Date: Fri, 18 Jun 1999 18:32:41 +0300
>To: Julius Edlavitch <[log in to unmask]>
>From: Evi Adams <[log in to unmask]>
>Subject: Nestle Advertises in Denmark
>
>
>>>From: Ted Greiner <[log in to unmask]
>>>Subject: Nestle advertises in Denmark
>>>
>>>Dear Colleagues,
>>>
>>>Here's some news for people who think that "It can't happen here" in
>>>Scandinavia:
>>>
>>>Nestle Receives Business Award for Countering Breastfeeding. Nestle has
>>>been
>>>honoured by a business magazine for its success in countering Denmark's
>>>government breastfeeding promotion campaign.
>>>
>>> The Best of Europe Award for Big Brand Direct Marketing went to Nestle
>>>for its Parents Club Direct Response magazine reports:
>>>
>>> "Danish local health authorities, however, effectively promote
>>>breastfeeding and the majority of Danish women breastfeed their babies.
>As such they
>>>are suspicious of communications from companies like Nestle.
>>>
>Therefore the firm decided to tackle the issue of breastfeeding head on
>>>and create a dialogue with the health authorities, including midwives and
>>>health visitors, mothers-to-be and mothers with small babies. The target
>>>audience of the campaign were mothers with children aged from two months
>>>to one year."
>>>
>>> "To recruit new members, Nestle used ads and inserts in Danish magazine
>>>
>>>Parents and Children and carried out quarterly promotional campaigns in
>>>supermarkets across the country. More information material about baby
>>>nutrition and the club was placed in hospitals and maternity clinics. In
>>>less than one year, membership of Nestle Parents Club has increased from
>under
>>>10% to over 75% of Danish parents."
>>>
>>>The website this comes from is quite good:
>>>http://www.breastfeeding.com/advocacy/advocacy_mad.html
>>>
>>>-Ted
>>>
>>>Research Advisor, Nutrition
>>>Entrance 11
>>>Section for International Maternal and Child Health
>>>Department of Women's and Children's Health
>>>Uppsala University
>>>751 85 Uppsala
>>>Sweden
>>>
>>>phone +46 18 511598 or 665937
>>>fax +46 18 508013 or 515380
>>>email [log in to unmask]
>>>website: http://www.welcome.to/breastfeeding
>
>

Julius Edlavitch MD
International Pediatric Chat
http://www.pedschat.org
"What Wisdom Can One Have That Is Greater Than Kindness"

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