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Subject:
From:
Janice Reynolds <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 15 Aug 2002 21:45:07 -0600
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I have a question - do Nestle reps visit hospitals and dr's offices, like
the other formula co's.  I'm thinking that I've never heard any of you being
bothered by Nestle reps calling at hospitals, or Nestle gift-bags, etc.

And Nestle is the only formula I've seen advertised on television.

I'm wondering if this may have something to do with the fact that Nestle is
primarily a food company, while the other formulas are made by
pharmaceutical companies.
The pharmaceutical would have a network of reps that already visit dr's,
hospitals, clinics etc, so they would be very knowledgable and good at that
kind of marketing.

But has Nestle ever sold that way?  They'd have to build a whole new area of
expertise and personnel, and they are probably more familiar with marketing
directly to the consumer, like they sell their food products.

Janice Reynolds
(doing alot of thinking about formula marketing these days)

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