Kathy,
Healthy Kids is a magazine that bears the AAP imprimatir, though it is
actually written and published by an established publisher of baby magazines.
 It is distributed through pediatrician's offices as a take-home.  THe
participating peds get info to parents, and a "feel-good" pr vehicle, the
publisher gets the advertising dollars, the advertisers get the parental
misperception that the pediatrician is recommending their products...neat,
huh? (Is there an emoticon for a smirk?) Another example of captive audience
advertising masquerading as education, a field that is growing by leaps and
bounds.  Much of the stuff that is written in such vehicles is very
conservative, especially compared to the views of us zealots!
Catherine Watson GEnna, IBCLC  NYC  [log in to unmask]