IAs a Coalition, we intend to do local focus groups of pregnant moms and the
general public using the 2 videos of campaign.  It is my view that without the
risk numbers, the visuals are disproportionally aggressive and will be
perceived by many/most as inflammatory, not informing.  Others in our San Diego
County Breastfeeding Coalition disagree, and feel they will get people talking
about the issue in a positive way.  We will see.

Does anyone with the 18 groups that received grants have an evaluation tool
they would like to share?

Nancy
Nancy E. Wight MD, IBCLC, FABM, FAAP
Neonatologist, Sharp Mary Birch Hospital for Women and Children's Hospital
Medical Director, Sharp HealthCare Lactation Services
San Diego, CA
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