For additional information on the relationship between Pigeon and
Lansinoh, the governance of Lansinoh, the marketing strategies and the
code violations, take a look at Pigeon information. Cathy
http://www.pigeon.co.jp/ir/ir/data/21c_e.pdf
for diagram of global marketing strategy and increase in Lansinoh
sales in North America from 2005 1.9 Billion Yen to 2008 3.0 (1
Japanese yen = 0.01016 U.S. dollars) this translates from about $19
million US Dollars to $30 million US Dollars in three years.
http://www.pigeon.co.jp/ir/ir/data/3rdMTMP.pdf
See Page 6 Basic philosophy and business domains -Changes by segment
Scan the rest for a feel of company growth and marketing strategies
http://www.pigeon.co.jp/english/financial.html
(3) Medium-Term Management Strategies
Under our third medium-term management plan for the 21st century, we
have set the following basic policies.
1) In the baby and child care products business, we will target
further globalization and concentrate managerial
resources in growth markets, centering on China and North America. At
the same time, we will actively tap
new markets.
2008 Pigeon Annual Report
http://www.pigeon.co.jp/ir/ir/data/ar2008.pdf
Page 7 We have also tapped the product and sales
systems of Lansinoh Laboratories, Inc., which became part
of the Group in 2004, to increase our share of the market for
breastfeeding products and to expand diaper rash creams
and other peripheral products in the United States and
Europe.
iPage 8
In 2004, we
transformed the U.S.-based Lansinoh Laboratories, Inc. into
a consolidated subsidiary to expand our markets in China,
North America and Europe. The Chinese and North American
markets are major growth drivers in our overseas business
with sales for the year under review of ¥4,700 million yen in
China where we have increased the range of products and
are expanding nationwide, and sales of ¥3,500 million in
North America where we have captured a high share of the
market in breastfeeding-related products. Overseas sales
represent 29.1% of total net sales and we anticipate further
growth. In the year under review, we achieved year-on-year
sales increases in virtually every overseas market in which
we have a presence, with baby bottles, baby bottle nipples
and breast pads the main contributors to revenue growth.
We plan to make China and the United States our core area
while we develop a European strategy from our U.S. base
and launch a major effort to enter the Indian market.
Page 11 North American Strategies
http://www.pigeon.co.jp/english/present.html
Page 37 Corporate Overview
Page 21 Corporate Governance
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