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Subject:
From:
Elizabeth Brooks <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Fri, 1 Jan 2010 17:07:16 -0500
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I am speed-reading posts here as I have been on holiday break.

I am going to make this as short and sweet as I possibly can.

The [WHO] Int'l Code of Marketing of Breastmilk Substitute covers
**marketing** of four products-types only:  bottles, teats, formula, and
baby foods meant to be pushed on infants too soon.

If you don't make and market one of the four product types, you aren't
covered by the WHO Code at all.

What got Medela into hot water was **not** their marketing of pumps.  It was
their **marketing** of **bottles and teats.**   But once it became clear
that Medela was not meeting its obligations under the WHO Code, then all of
the marketing practices of the whole company became vulnerable to our
evaluation of their true intent under the WHO Code.  They can't bathe the
bottle-and-teat ads with legitimacy just because their pump ads are
Code-compliant.  Think of Medela's Code-compliant marketing (all
the marketing they did up until late 2007 or thereabouts) as a nice bucket
of clear water.  Think of their bottle-and-teat ads and Internet promotions
and coupons as black ink.  Now -- take a eye-dropperful of that ink, and
squeeze a few drops into the bucket.  Whoops.  Whole bucket is tainted.

So -- once more, and in unison, please:  The [WHO] Int'l Code of Marketing
of Breast-milk Substitutes covers **marketing*  of four products-types
only:  bottles, teats, formula, and baby food meants to be pushed on infants
too soon.

If you want to read the l-o-o-o-n-g version of this simple summary, go
straight to the source, please, and draw your own conclusions:
http://www.ibfan.org/issue-international_code-full.html.  Make sure you also
read the World Heatlh Assembly Resolutions, along the top of that IBFAN
page.

Liz Brooks JD IBCLC FILCA
Wyndmoor, PA, USA

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