They are so good at tracking, they even sent me 'free' coupons 2 weeks 
after I had a baby at home, 22 years ago today!
Can you imagine what they can do with modern databases? Terrifying.

Catherine Watson Genna BS, IBCLC  NYC  cwgenna.com


On 9/30/2011 6:12 AM, Rachel Myr wrote:
> Erin Garcia's idea of returning unsolicited formula samples to sender is to
> my mind the only ethically defensible response.  Every time I'm reminded of
> how offensive this marketing practice is, I feel angrier about it.  What an
> obscene violation of a mother's integrity, to have her very home invaded by
> a formula company, and what a bad use of resources this is - producing the
> formula, packaging and handling it and sending it, for the sole purpose of
> increasing market share.  'We know where you live, and we are keeping track
> of how old your baby is.'  Yuck.  And people complain that government
> monitoring is over the top? Formula marketing makes the IRS or even the
> NSA look like rank amateurs.
> The problematic aspects of donating such samples to food banks have been
> covered in previous posts.  I guess if I knew someone who was already
> irrevocably formula feeding I might consider passing it along to them,
> because they have an existing need for it, but I would not want to risk
> influencing a food bank user to start formula feeding just to make use of
> this phony 'gift'.  I'm not sure I would even add it to my own compost heap,
> I am that bothered by the idea of the tracking system they have in place to
> undermine mothers!
>
> Rachel Myr
> Kristiansand, Norway
>
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