WHO Code applies also to distributors, but not always in exactly the same
way.  It covers the marketing of breastmilk substitutes (i.e. abm, anything
marketed as suitable for use as a partial or total replacement of breastmilk
, so early weaning foods are covered, and follow-on milks), feeding bottles,
teats(nipples).  It also applies to the quality and availability, and to
information concerning their use.

You mention Walmart.  I understand they have sold abm for many years, so
have had responsibilities as a distributor.  BUT I hear they now have their
own-brand of abm - and that makes them a manufacturer.  It doesn't matter
who is actually mixing up the stuff and putting it in cans - Walmart's name
is on the can, and they have manufacturer's responsibility.

I have a letter from WHO confirming that this is the case.

Not sure why anyone would be unable to comply with the Code if they so
wished.

I suspect you may be right in that the press has no obligations under the
Code - but the people who place the ads certainly do!

Mary Broadfoot, Paisley, Scotland
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The Breastfeeding Network - Independent Support and Information about
Breastfeeding http://webzone1.co.uk/www/cathus/bfnindex.htm